Experience
Willis Towers Watson / UX Designer
May 2022 - February 2026, Remote
– Architected an end-to-end AI-driven ‘Participant Listening Agent’ using CoPilot Studio and Power Automate, collapsing a 40-hour monthly manual synthesis process into a real-time automated pulse.
– Engineered a compliant data pipeline that automatically redacted PHI/PII via Power Automate logic, ensuring 100% legal compliance for large-scale qualitative datasets.
– Leveraged Qualtrics Text IQ and Dataverse to achieve 95% categorization accuracy in user feedback, providing product managers and UX designers with immediate, expert-level insights during high-volume peak seasons.
– Redesigned the end-to-end Medicare shopping experience, leveraging FullStory insights to halve rage clicks and drive a 33% increase in task completion and 15% reduction in time-on-task.
CVS Health / Contract Designer
March 2023 - Current, Remote
– Analyzed email open and click rates to optimize campaign performance, leveraging outbound email marketing best practices.
– Decoded complex technical and business needs to craft compelling email marketing campaigns, resulting in increased sign-ups for virtual and in-home wellness visits.
– Empowered non-designers with a reusable email template system, guiding confident contributions.
– Designed and built an online portal to help internal teams access templates and answer frequently answered questions.
Signify Health / Contract Designer
March 2019 - March 2023, Remote
– Facilitated the creation of professional, ADA & WCAG compliant web pages by translating complex requirements into high-fidelity wireframes and prototypes.
– Spearheaded user research initiatives to uncover deep member motivations regarding in-home health assessments and social services.
– Managed relationships with internal and external partners to ensure alignment on user experience goals and stakeholder satisfaction.
– Created wireframes, prototypes, and high-fidelity designs.
Ali Khan Design / Freelance Designer
January 2008 - Current
– Established and ran a freelance graphic design business that aims to help clients develop unique and effective branding strategies.
– Lead visual identity efforts including brand positioning, promotions, and digital marketing for clients.
– Worked with several non-profits on a consulting basis to help them develop and market their brand.
– Created brand systems for local businesses, as well as nationally recognized names, such as Netflix and American Campus Communities.
TAVHealth / Visual Designer
June 2017 - March 2019, Austin, Texas
– Collaborated with several cross-company teams to perform a complete brand and marketing strategy refresh.
– Designed a variety of assets, including but not limited to; banners, landing pages, and digital ads.
– Ran multi-variate A/B tests to determine effectiveness of designs and provide creative direction moving forward.
American Campus Commmunities / Contract Designer
January 2017 – June 2017, Lakeway, Texas
– Developed marketing strategy, content and branding for various student housing communities across the nation.
