Experience
Willis Towers Watson / UX Designer
May 2022 - Current, Remote
– Conducted user interviews, surveys, and usability tests to understand user needs, behaviors, and pain points, helping define design requirements that lead to a 33% increase in conversions, a 15% reduction in time to quote while halving rage clicks.
– Developed and implemented research plans leveraging both qualitative and quantitative methods. This strategic approach provided actionable data that informed business decisions, resulting in a 18% increase in online enrollments from the previous year.
– Performed agent and user observations, as well as service blueprinting sessions to benchmark service journeys, define a baseline, and identify efficiency and user satisfaction gaps.
– Built out and presented FullStory dashboards to help communicate research findings to key stakeholders throughout the company.
– Analyzed qualitative data through affinity mapping sessions to identify key themes and user needs, helping form and prioritize road-map initiatives.
CVS Health / Contract Designer
March 2023 - Current, Remote
– Decoded complex technical and business needs to craft compelling email marketing campaigns for large-scale audiences, resulting in a rise in virtual and in-home wellness visit sign-ups.
– Analyzed email open and click rates to optimize campaign performance.
– Scale design efforts by developing brand identity and visual design components, complete with fool-proof guidelines, best-practices tips, and templates crafted to help anyone become a designer.
– Empowered non-designers with a reusable email template system, guiding confident contributions.
Signify Health / Contract Designer
March 2019 - March 2023, Remote
– Facilitated the creation of modern, ADA and WCAG compliant web pages for health plan members by translating user and business requirements into wireframes and prototypes for development teams.
– Spearheaded user research initiatives to build empathy with members, uncovering their unique goals, fears, and motivations surrounding in-home health assessments and ancillary social services. This involved:
- Recruitment and screening of twenty research participants
- Conducting in-depth, 30-minute interviews to gather nuanced member perspectives.
- Analyzing and synthesizing data into actionable insights which were then communicated to key business stakeholders.
–Scaled design efforts by developing brand identity and design components, complete with fool-proof guidelines, best-practices tips, and templates crafted to help anyone become a designer.
Ali Khan Design / Freelance Designer
January 2008 - Current
– Established and ran a freelance graphic design business that aims to help clients develop unique and effective branding strategies.
– Lead visual identity efforts including brand positioning, promotions, and digital marketing for clients.
– Worked with several non-profits on a consulting basis to help them develop and market their brand.
– Created brand systems for local businesses, as well as nationally recognized names, such as Netflix and American Campus Communities.
TAVHealth / Visual Designer
June 2017 - March 2019, Austin, Texas
– Collaborated with several cross-company teams to perform a complete brand and marketing strategy refresh.
– Designed a variety of assets, including but not limited to; banners, landing pages, and digital ads.
– Ran multi-variate A/B tests to determine effectiveness of designs and provide creative direction moving forward.
American Campus Commmunities / Contract Designer
January 2017 – June 2017, Lakeway, Texas
– Developed marketing strategy, content and branding for various student housing communities across the nation.
